PORTFOLIO

HomeStars

Key accomplishments:

52% increase in leads
67% organic social media increase
567% increase in traffic from email marketing

See below for a selection of B2B and B2C ads, landing pages, collateral and sales support, developed under my leadership.

I launched the consumer newsletter soon after arriving at HomeStars. Populated by the content we wrote for the blog, the newsletter soon averaged at a 35% open rate, and a click through rate of anywhere between 6 and 14%. I wrote and tested subject lines, abstract copy and button copy to increase conversion.

B2B Print Marketing Collateral supporting the Success team.

B2B Facebook acquisition ads I wrote using our new "You Got This" positioning

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TORSTAR

As a digital publisher at Torstar I was responsible for the P+L, launch and ongoing management of 5 digital media properties. As a result, I contributed 6-figure profits for the company.

I am co-founder of this prestigious award, now in its 11th year and still sponsored by RBC.

Our next iteration of the site saw it moved on to TOPS, the Torstar content management and publishing system.

When we acquired this property, it had less than 2K uniques a month. When I left Torstar, we had upwards of 60K uniques a month and revenue of over a half million dollars, returning a six figure bottom-line profit to the company.

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HAZEL DAZE

A client in Connecticut engaged with me to help her with her ecommerce. I built her an ecommerce website on Shopify and developed and executed her marketing strategy. See below for the case study.

Hazeldaze Case study Final.pdf

Portfolio

HomeStars Newsletter

B2B Print Marketing Collateral

B2B Ads

Canada's Top 25 Immigrants Awards

Eyeweekly.com v2

Canadianimmigrant.ca

HomeStars Newsletter