Portfolio

HomeStars

Key accomplishments

 

  • 52% increase in leads

  • 67% organic social media increase 

  • 567% increase in traffic from email marketing

 

See below for a selection of B2B and B2C ads, landing pages, collateral and sales support, developed under my leadership.

TORSTAR

As a digital publisher at Torstar I was responsible for the P+L, launch and ongoing management of 5 digital media properties.  As a result, I contributed 6-figure profits for the company

HAZEL DAZE

A client in Connecticut engaged with me to help her with her ecommerce. I built her an ecommerce website on Shopify and developed and executed her marketing strategy. See below for the case study. 

CONTACT

LESLIE A. ANDRACHUK,

INTEGRATED MARKETING LEADER

 

Email:

leslie@leslieandrachuk.com

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2020 Leslie Andrachuk copyright

HomeStars Newsletter

I launched the consumer newsletter soon after arriving at HomeStars. Populated by the content we wrote for the blog, the newsletter soon averaged at a 35% open rate, and a click through rate of anywhere between 6 and 14%. I wrote and tested subject lines, abstract copy and button copy to increase conversion.