October 20, 2018

Here we are a couple of days after the legalization of cannabis in Canada, and for some reason I expected all Out Of Home ads to disappear in a puff of smoke on October 18th as they are clearly in line of sight of people under the age of 18.

After further review of Prom...

June 5, 2018

Last week I received the news that I have been approved as a Chartered Marketer with the Canadian Marketing Association. I am honoured by this achievement, as it is meaningful to me on a number of levels. 

A Chartered Professional is a person who has gained a specific l...

March 27, 2018

Anyone who knows me well is aware that skiing is the thing that makes me happiest in life. The snappy sound of snow when it’s really cold. The intense feeling of power and grace I can feel (let's face it, this happens only on really good days, lol) when making the perf...

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Cannabis is now legal in Canada, but wait, why am I still seeing outdoor ads?

October 20, 2018

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